Computer Technology Research Corp.
Web Site Success:
Strategies, Benchmarks, and Best Practices (Special Edition)
English
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Utvärderingsrapporten Web Site Success: Strategies, Benchmarks, and Best Practices, är från mars -99 och är på 127 sidor engelsk text. Rapporten innehåller:
Executive Summary
- What's Next?
- Revenues Explode
- Online Business Models -- Complex Yet Rational
- The Bar is Rising
- Cyber-success is a Moving Target
- Following the Dream
- Groundwork for Setting Up Business Online
Online Market Awareness
- How to Achieve Success on the Web
- How Long to Profitability?
- Investment Levels Reflect Expectations
- Hits Versus Sales
- Web Experience Creates New Demands
- Who Are Your Online Customers?
- Online Market Demographics
- Gender, Income and Education
- Work Responsibilities
- The 'Net Pervades the Workplace
- Corporate Benefits Reflect Level of Access
- Job Growth and the Internet
- The Future of the Online Market
- Web Business Strategies for Meeting Customer Needs
Operational Decisions
- Retail Versus Distribution Versus Manufacturing
- Small Business Versus Corporate Business
Archetypes of a Web Presence
- Introducing the Consumer-oriented Web Site (Business-to-Consumer) Archetype
- Introducing the Business-oriented Web Site (Business-to-Business)Archetype
- Marketing and Promotional Strategies Used by Online Business
Traditional Versus Online Advertising
- The Changing Banner
- The Issue of Revenue
- Promoting Your Web Site
- Using Displays Strategically
- Limitless Online Advertising
- Intercepts and Pop-ups
- E-mail Versus Bulk E-mail
Search Engines, Directories, Newlists, and Communities
- Working the Engines and Directories Actively
- Submission and Tactics, Keywords, Fields
- Services and Sources for Search Strategy
- Directories: General Business Versus Specific Industry
- Directory References and Resources
- Co-marketing and Branding
Customer Base and Offline/Online Synergy
- Offline Customer Relations as a Strategic Advantage
- Migrating Customers to the Web
- Influence of Increasing Bandwidth
- Security and Privacy
- Personal Privacy and Public Policy
- Progress and Inevitable Technology Adoption
- Corporate Privacy
Web Site Design and Development
- Internal Versus External Design Control
- Web Site Expansion Paths
- Change and Site Expectations
- Beyond Sales and Catalogs
- Web Style -- Form Follows Function
- By Business Purpose
- By Site Design Purposes
- Waypoint Versus Destination Sites
- Community Building on Your Site
Benchmarks of Successful Design and Implementation
- Components of Web Capacity
- Background Demographics
- Domains and Businesses Managed Online
- Dedicated Web Staff
- Web Site Business Types
- Products Consumers Want
- Services Available Online
- Purposes for Web Site Vary
- Success Metrics
- Profitability and Revenues
- 1997 Full-year Revenue
- Key Indicators for Profitability
- Annual Revenue Growth Comparison
- Primary Business Type
- Typical Size of Web Site Transactions
- Web Site Transactions per Month
- Percent of Revenue from Online Presence Grows with Time
- How Web Site Orders Are Placed
- How Web Site Payments Are Received
- Automated Processing for Payments
- Automated Processing Upgrade Cycle
Web Site Investment Patterns
- Frequency of Upgrades
- 1998 External Budget: Site Upgrades/Development
- What Web Sites Are Buying
- Types of Automation Investments
- Sources of Revenue
Best Practices for Web Site Excellence
- Roadmap to Best Practice Decisions
- Personalizing and Humanizing the Web
- Responsiveness and Personalization
- Multimedia Brings TV-like Presence to the Web Site
- Human Contact: Conferencing/Telephony
Networks and Security
- Security and Customer Confidence
- Hosting Choices
- Reasons for Hosting Internally
- Reasons for Hosting Externally
Site Design and Navigation
- Web Site Design Tools
- Specific Sets
- Site Navigation
Applied E-commerce
- More Than A Single Definition
- General E-commerce Systems
- Specific Catalog Software and Services
- Specific Payment Processing Software
- Specific Payment Processing/Commerce Services
- Mall-Site Hosting Services
- Automated Data Interchange
- Methodology
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