Sören Janstål

Data Research DPU ab Data Research för Data Produkt Utvärdering

Sören Janstål

Computer Technology Research Corp. E-commerce: Implementing Global Marketing Strategies

English

För pris se beställningsformulär!

Utvärderingsrapporten E-commerce: Implementing Global Marketing Strategies, är från april -99 och är på 225 sidor engelsk text. Rapporten innehåller:

E-commerce Business Imperative

• The Global Marketplace
• Growth of the Internet, Intranets, and Extranets
• Trend Toward Supply Chain Integration
• Exploding Web Demographics
• Virtual Corporation Concepts Growth
• Business-to-Business Commerce
• Business-to-Consumer Commerce
• The E-commerce Benchmark Web Site
• The RosettaNet Standards Initiative

E-commerce Basics

• E-commerce Features
• E-commerce Software
• Catalog-based Purchasing
• Electronic Payment Systems
• Web-based Electronic Data Interchange (EDI)
• Transaction Methods
• Digital Money Concepts
• Security Approaches in E-commerce
• Legal Issues

E-commerce Benefits

• Expanded Sales Universe
• Additional Sales Channel
• More Targeted Marketing
• Reduced Cost of Sales
• Shorter Purchasing Cycles
• Communities of Interest
• Pricing Alternatives

E-commerce Issues

• Invisibility of Customers
• Lack of Accessibility to Customers
• Low Rate of Closing Web Sales
• Security Transactions
• Privacy Issues
• Payment Processing
• Bookkeeping Problems
• Lack of Standards
• Congestion
• Network Quality Issues
• Business Culture Conflicts

E-commerce Marketing Strategies

• Superior Customer Service
• Customization of Products and Services
• Maximized Buying Convenience
• Giveaway Programs
• Free Trial Periods
• Interactivity

E-commerce Communities

• Knowledge Audits
• Online Directories
• Focused Discussion Groups
• Customer Profile Databanks
• Information Sharing

E-commerce Services

• Multichannel Marketing Strategies
• Use of Intelligent Agents
• E-commerce Marketing Managers
• EDI over the Internet

E-commerce Intermediaries

• Electronic Clearinghouses
• Marketplace Concentrators
• Virtual Trading Communities
• Information Brokers
• Transaction Brokers
• Multimedia Content Delivery
• Online Software Resellers

Online Advertising

• Digital Marketing Issues
• Online Demographics
• Online Communities
• Push Technologies
• Webcasting

Financial Services Online

• Internet Banking
• Insurance Online
• Mortgage Services
• Stockbrokers
• Online Trading
• Financial Services Software Tools
• Specialized Software Tools

Electronic Stock Markets

• Global Reach and Integration
• Round the Clock Trading
• Trading Floors Go Out of Style
• Disappearance of Intermediaries
• Online Brokers (12 Major Operations)
• Regulatory Climate
• The Reliability Issue
• Online Initial Public Offering (IPO) Auctions
• Toward Personalized Stockmarkets
• Online Stockmarket Examples

Software and Hardware Products

• Most Suitable Online Products
• New Software
• Software Upgrading
• Customer Support Services

Business Purchasing Online

• The Extranet Solution
• Equipment
• Durable Goods
• Instruments
• Wholesaling

Professional Services Online

• Online Issues with Professional Services
• Doctors
• Telemedicine
• Lawyers
• Accountants
• Consultants
• Experts
• Agents

För en mer detaljerad beskrivning se den engelska!

• Bloor Research Group: The Enterprise By Other Means
• Bloor Research Group: Enterprise in Transition
• Bloor Research Group: Internet, Intranet and the Enterprise
• Bloor Research Group: Internet Security Issues and Solutions
• Bloor Research Group: Web Based and Client Side Development Tools: an Evaluation & Comparison
• CTR: E-commerce Security Strategies: Protecting the Enterprise
• CTR: E-commerce Success: Building a Global Business Architecture
• CTR: Implementing Enterprise Portals: Integration Strategies for Intranet, Extranet, and Internet Resources
• CTR: Implementing Next-generation E-business Strategies
• CTR: Internet2: The Future of the Internet and Next-generation Initiatives
• CTR: Network Security: Developing and Implementing Effective Enterprise Strategies
• CTR: Reengineering Business for Success in the Internet Age: Business-to-Business E-commerce Strategies
• CTR: Virtual Private Networks: Achieving Secure Internet Commerce and Enterprisewide Communications
• CTR: Web Commerce: Developing and Implementing Effective Business Solutions
• CTR: Web Site Success: Strategies, Benchmarks, and Best Practices
• CTR: XML: Strategic Analysis of XML for Web Application Development
• IT Research: Internet Legacy Connectivity
• Ovum Evaluates: Web Development Tools